Carthage College //

Carthage College in Kenosha Wisconsin approached PCGD to redesign their athletics identity package in 2006. A redirection of the old name "Redmen" was needed and he trustees of the college decided to change the name to "Red Men" and emphasis "heat."

The end product was a series of logos and wordmarks that will strengthen the Carthage brand for years to come. The logo has received rave reviews from faculty, current students, staff, and alumni.

The primary logo features a torch and shield in traditional Carthage red and black as the major elements. A secondary mark was created with the original "C" but inside a shield instead of a circle draped with feathers.

The shield and torch harkens back to the days of ancient Carthage in antiquity.

In all, 6 logos were developed (Athletics Primary/Secondary, Red Men Primary/Secondary, Lady Reds Primary/Secondary), a custom font, wordmarks for all sports and a comprehensive set of Identity Guidelines. The rest of the package can be viewed below.

Check back soon to see the logos in use!

Art Keller Field: